InstaDial® announces the product launch of the InstaACCESS Debit MasterCard® Card program.
NEW YORK , NEW YORK - (For immediate release) -- April 18, 2005 1:00 PM
InstaDial® is pleased to announce that it has officially launched phase one of the InstaACCESS debit MasterCard® Stored value card program, www.instaaccess.com . Phase two of the product launch is anticipated for June of 2005 and will include the IVR integration and the long distance calling card program. The InstaACCESS program will be marketed to consumers in the United States , primarily through direct and indirect online marketing and a reseller distribution channel.
InstaDial® has completed the InstaACCESS trial and propagation phase which included testing the cards with all MasterCard®, Maestro®, Star® and Cirrus® merchant networks and ATM banking networks. InstaACCESS is currently finalizing the development of the IVR (Interactive Voice Response) Service and InstaACCESS Long Distance integration. The InstaACCESS Long Distance phone service works very much like a traditional prepaid calling card, except without the plastic phone cards. You can make phone calls (and recharge your prepaid cell phone) from anywhere in North America to anywhere in the world by calling our toll free customer service number and following the IVR prompts. It's that easy all it takes is a phone call.
The InstaACCESS Stored Value cards program represents substantial revenue opportunities and has created an opportunity to forever change the payment industry. Credit cards are no longer essential as a means of purchasing products online, consumers can now take advantage of real-time transaction processing with the InstaACCESS Stored Value card. There are an estimated 50 million Americans without credit cards and almost 10 million households (representing 40 million people) that do not have bank accounts with 20 % of households paying their bills in person. Estimates suggest that Stored Value transactions could exceed 2 trillion dollars in a few years. There are currently 20 million Stored value card users and this is expected to expand to 49 million users by 2008. In 2003 Stored value cards were used to make $ 42 billion in transactions and is expected to grow to $ 72 Billion by 2006. InstaACCESS allows consumers to purchase items online (especially teens), make debit purchases, receiving payroll direct deposits (no check cashing fees), withdraw cash from ATM, pay bills, purchase prepaid cellular airtime, control family member spending, place long distance calls and send money around the world. The InstaAccess two card program will retail for $ 39.95 and include $ 10.00 credit balance loaded on the card. InstaDial® estimates that each card could generate $36 - $120 in recurring annual revenue.
The InstaACCESS two card program (Debit MasterCard® Card & a Maestro® Card) allows consumers to move money from one card to another at a fraction of the cost charged by traditional money transfer companies. The InstaACCESS Debit MasterCard ® and InstaACCESS Maestro ® Card can also be used to move money to family and friends in the US and Canada or around the world; and it will cost the consumer a lot less than using the other money transfer services that are available, such as a money order, wire transfer, or conventional money transfer companies. All you need to do is send your family member or friend the InstaACCESS Maestro® Card and once they receive the card you can begin to move money onto their card from your InstaACCESS MasterCard® Card. The Maestro® cardholder can then go to any ATM worldwide which displays a Maestro®, Cirrus® or STAR® symbol and withdraw the funds.
The advantages of the 2 Card System are:
The 2-Card System comes with an InstaACCESS Stored-Value Maestro ® Card and a Stored-Value Debit MasterCard ® Card.
The InstaACCESS Stored-Value Maestro® Card works similar to the Debit MasterCard® and can be given to a family member to use.
The InstaACCESS Stored-Value Maestro® Card can be given to a family member or friend anywhere in the world and money can be moved onto it. The users can then access an ATM and withdraw the funds.
Moving funds will usually cost up to 50% less than other money transferring services.
Both cards can be re-loaded with cash over and over again.
The InstaACCESS Maestro® Card is a stored value re-loadable Card that can be used by consumers everywhere Maestro® is accepted. They can load money onto the card and use it to purchase goods and services at retailers, restaurants or department stores and they can withdraw cash from over 900,000 ATMs (that displays one of the following symbols Maestro®, Cirrus® or STAR®) worldwide. Unlike cash, the InstaACCESS Maestro® Card is very safe. The cardholder can report a stolen or lost card 24 hours a day and the remaining balance will be transferred to a new card. The InstaACCESS Maestro® Card will be the choice for a fully featured Card.
The InstaACCESS Debit MasterCard® Card is a stored value re-loadable Debit Card that operates similar to a credit card, authorizing purchases and cash withdrawals from over 900,000 ATMs worldwide (that displays one of the following symbols MasterCard®, Maestro®, Cirrus® or STAR®) up to the amount you have on deposit. It gives you the safety and low cost of a Debit Card with the strength of the MasterCard® brand.
The InstaACCESS card will be an all-in-one pre-paid, debit card and pre-paid phone card and will be unique to the industry. The card will be marketed in the United States and the targeted demographics already use many variations of calling cards and money transfer systems, this all-in-one solution will provide the value and convenience that the targeted consumers are seeking. Using i nteractive v oice r esponse ( IVR) and a touchtone phone, card holders can obtain their balance, change their Personal Identification Number (PIN), do card to card transfers, get operator assistance and directory assistance, make long distance phone calls by purchasing long distance minutes and charging to their debit card, check their calling card balance, recharge their pre-paid cellular time with most major US carriers, pay bills, and purchase future prepaid services such as Health benefits, prepaid Internet services and Roadside assistance.
About InstaDial®
InstaDial ® is a Next Generation Communication Solutions Provider located in Canada and the United States . InstaDial provides technology solutions utilizing Voice over IP (VoIP). The public telephone market is evolving rapidly as VoIP technology or Internet Telephony CONVERGES traditional circuit switched telephone networks with data networks. InstaDial VoIP solutions offer significant cost savings for consumer long distance, Enterprise communications, Call Centre operations, calling card solutions and online communications integration. The adoption of VoIP has been overwhelming and the recent technology advances such as wide spread high-speed Internet access has allowed InstaDial to bring VoIP products mainstream.
This release includes forward looking statements, which are based on certain assumptions and reflects management's current expectations. These forward looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward looking statements, whether as a result of new information, future events or otherwise. "Safe Harbor" Statement under the U.S. Private Securities Litigation Reform Act of 1995: This release contains certain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995.
